Panasonic is staying in a trend, which started with many DVD players getting DivX functionality. The latest DivX Certified Panasonic Blu-ray disc player, the BD30K, will be available in Europe and Russia starting this month. The DMP-BD 30K enables users to enjoy high-quality DivX video playback, media experience that includes reliable video playback, excellent visual quality, and interoperability with other DivX Certified digital devices. Panasonic continues to recognize DivX quality and because DivX became a de-facto standard on existing DVD players they will satisfy theirs costumers and repeat success in the Blu-ray category. For those who forgot, DivX is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment – the PC, the television and mobile devices.