Sep 29
Apple hires Ben Schaffer (top Nike design director) for wearable devices
Business, Wearable devices Comments Off on Apple hires Ben Schaffer (top Nike design director) for wearable devices
Apple has hired Nike’s top Fuel Band designer Ben Schaffer. He was a Nike’s Studio Director of the Innovation Kitchen and under his lead Nike was named the most innovative company in 2013 by Fast Company. Ben’s experience in working on the wearables with Nike will be critical, because Apple is developing its own wearable watch-like device. But it also seems possible that Apple could be working on wearables beyond those for the wrist. Tony Fadell, former Apple executive, recently revealed that Apple toyed around with wearables akin to Google Glass. Continue reading »
tags: Apple, Ben Schaffer, Fuel Band, Google Glass, Innovation Kitchen, Nike. Fast Company, studio director, Tony Fadell, wearable devices